Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Amir runs Apricot, an agency that creates video campaigns stimulating client growth. Prior to launching the business, he worked in film distribution, devising marketing strategies for both cinematic and straight to DVD releases. Away from Apricot, he’s coached on Seth Godin’s altMBA program, reads avidly, and studies persuasion and the related fields in depth. Follow Amir on Twitter at @apricot_amir.
Understand that whatever you're going to do, you'll need traffic. If you don't have any money at the outset, your hands will be tied no matter what anyone tells you. The truth is that you need to drive traffic to your offers if you want them to convert. These are what we call landing pages or squeeze pages. This is where you're coming into contact with the customers, either for the first time or after they get to know you a little bit better.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[69][70]
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

And finally, the other really important bucket is authority. Google wants to show sites that are popular. If they can show the most popular t-shirt seller to people looking to buy t-shirts online, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of t-shirts that you sell. Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your t-shirt pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.
I just wanted to thank you for the awesome email of information. It was so awesome to see the results I have gotten and the results that your company has provided for other companies. Truly remarkable. I feel so blessed to be one of your clients. I do not feel worthy but do feel very blessed and appreciative to been a client for over 5 years now. My business would not be where it is today without you, your company and team. I sure love how you are dedicated to quality. I can not wait to see what the next 5 years bring with 10 years of internet marketing ninjas as my secret weapon. John B.
Hey – I love this article. One thing I’ve done with a little bit of success is interview “experts” in whatever niche. In my case this is a mattress site and I sent questions to small business owners with the information I was looking for. Some were happy to help and I would send them a link to the article once it was live. I didn’t ask for a link, but in some cases they would feature the link on their own website.
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]


Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.


The next step is crafting a description that completes the picture. Descriptions are crucial to video SEO. A video description should be written to attract the attention of search engines and consumers. Write your description like a movie trailer, giving enticing info about the content without spoiling the end. Phrases like “You won’t believe what happens next,” may sound cliché, but they work to encourage consumer clicking. Integrating keywords throughout the video description, or adding meta tags to a video, will help search engine algorithms assess the video’s content.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher's query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.
Native on-platform analytics, including Facebook’s Insights, Twitter’s Analytics, and Instagram’s Insights. These platforms can help you evaluate your on-platform metrics such as likes, shares, retweets, comments, and direct messages. With this information, you can evaluate the effectiveness of your community-building efforts and your audience’s interest in your content.

Quite simply, a backlink is one website mentioning another website and linking to it. It is not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It is the difference between http://www.moz.com and Moz. Even though the first example displays a URL, the search engines do not register this as a backlink, whereas the word that has a link (often underlined and in a different color), is.
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content. These are a great choice if you don’t need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling they had a complete experience.
SEO is the process of increasing organic traffic by creating content and optimizing webpages that match what search engine users are seeking. Search engine algorithms are closer than ever to mimicking a human understanding of query intent based on artificial intelligence; therefore the focus of all aspects of SEO need to be biased toward users with an emphasis on relevancy, quality, and engagement.

Don’t cry. That’s what a video marketing platform is for; specifically, one like Vidyard that integrates with YouTube. Your YouTube presence can drive viewers to your site, where they’ll engage with you further. Through the platform, you can gain analytics on who’s watching what, for how long, and what that means for your content, and for your bottom line. It’s easy, too. Uploading, editing, distributing, and managing videos is a snap all from one central location.


There are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing. Organic, of course, is the allure of marketing professionals from around the planet. It's free and its unencumbered traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts.
Most schools / universities have just an info@… or admin@…. email address, which goes to the reception. I don’t really know who to address this email to, as I believe a lot of the time the admin person receiving it ignore and delete it without passing it on to someone relevant, e.g. the school’s or universities’ communications manager. Hope you can help me on this one! Thanks so much in advance!
FGM Internet Marketing, LLC is a digital marketing and web design company based in Columbia, SC. We have over a decade’s worth of experience working on local, national and international online marketing campaigns, but our passion is helping local businesses grow. FGM Internet Marketing’s suite of online marketing channels will make your business more visible on the web, increase traffic to your website, and convert this into leads and sales.
Why It Worked So Well: For this client video, we used a combination of b-roll footage and a handful of client testimonials. By using more than one person, the message we’re trying to get across is continually reinforced through many different voices. The testimonials provide evidence that our client does solve customer’s problems, while the images show how it’s done. This combination works brilliantly because the video captures the benefits of working with our client with very little sales speak.
What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.

Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Get started by choosing your primary competitors, the websites that are ranking on the top 5 positions for your main keywords. If they’re ranking above you, it means they have a better link profile, and they have backlinks of higher quality. Once you’ve decide which competitors to spy on, you’ll have to analyze their backlinks.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[48]
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

There is perhaps no greater tool available to webmasters researching the activities of the engines than the freedom to use the search engines themselves to perform experiments, test hypotheses, and form opinions. It is through this iterative—sometimes painstaking—process that a considerable amount of knowledge about the functions of the engines has been gleaned. Some of the experiments we’ve tried go something like this:

And finally, the other really important bucket is authority. Google wants to show sites that are popular. If they can show the most popular t-shirt seller to people looking to buy t-shirts online, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of t-shirts that you sell. Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your t-shirt pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.
But, why do search engines care about backlinks? Well, in the early days of the Internet, search engines were very simple, and relied strictly on keyword matching. It didn’t matter how good the content on a website was, how popular it was, or what the website was for–if a phrase on a page matched a phrase that someone searched for, then that page would likely show up. That meant that if someone had an online journal in which they documented at length how they had to take their car to a “car accident repair shop,” then people searching for a “car accident repair shop” would likely be led to that page. Not terribly useful, right?
Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Lastly, 2018 has brought about a penchant for the authentic and raw. According to HubSpot Research, consumers and customers actually prefer lower quality, “authentic” video over high-quality video that seems artificial and inauthentic. What does this mean for you? That video is within reach for businesses of virtually any size — team and budget, alike.
A video library or gallery page that lists all of your brand’s videos in an organized fashion is a great tool for visitors and search engines alike. On your own page you have freedom to describe, organize and categorize your videos beyond YouTube’s imposed hierarchy. A video gallery gives you the same opportunity as your YouTube channel and playlists, but also caters to the segment of your audience that doesn’t visit YouTube.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content41 for ranking, parsing structured data, and generating snippets.

This year, for the first time, Google stated that user experience would be a core part of gaining rankings for mobile websites. A poorer user experience would send your site hurtling down the rankings. This appeared to come as a shock to many in the SEO community and despite assurances that content was still king – many seemed to feel that this ...
When you comment on a blog post, you are usually allowed to include a link back to your website. This is often abused by spammers and can become a negative link building tool. But if you post genuine comments on high-quality blog posts, there can be some value in sharing links, as it can drive traffic to your site and increase the visibility of your brand.
Submit Express begins all search engine optimization services with a thorough review and analysis of a client's website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links and any other factors impacting a site's ranking.

Brian, this is the web page that everybody over the entire Internet was searching for. This page answers the million dollar question! I was particularly interested in the food blogs untapped market, who doesn’t love food. I have been recently sent backwards in the SERP and this page will help immensely. I will subscribe to comments and will be back again for more reference.

Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily share the drive.

The Truth? You don't often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who's developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.
Here’s where the final lesson of composition comes in: continuity. Continuity is the process of combining shots into a sequence so that they appear to have happened at the same time and place. A key part of continuity is making sure any ancillary objects in the scene — for example, a cup of water on a desk — stay in the same place (and have the same amount of water) throughout all of the shots.
Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.

Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
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