In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[69][70]
A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.
Why It Worked So Well: Not sure. The opening frame image (idiot holding a plastic head) may have had something to do with it as it looked unusual? Or, it may have been the topic, which was asking a question that was clearly going to be answered in the video? Or was it that the topic was challenging the expected norm from a company that does SEO work? I am not sure!

Also, backlinks are important for the end user. With an end user, backlinks connect searchers with information that is similar to what is being written on other resources. An example of this happens when an end user is reading a page that discusses “how child care expenses are driving women out of the workforce.” As they scroll down, they might see another link with a study on “how the rise in child care costs over the last 25 years affected women’s employment.” In this case, a backlink establishes connection points for information that a searcher may be interested in clicking. This external link creates a solid experience because it transfers the user directly to additionally desirable information if needed.


Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
Once you understand how everything works, and your expectations are set the right way, decide what you want to do. Do you want to become an affiliate marketer? Do you want to be a network marketer? Do you want to become a blogger and sell your own products? Squeeze pages, which are glorified sales pages that attract people and direct their attention towards a single action of providing their email address, are created in a variety of methods. The better they are, the more likely they'll convert.
The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Brian, just wanted to start off by saying great informative article, you had a lot of great of insight. I see it was mentioned a bit in the above comments, about the infographic, but I thought it is a great idea to include a textbox under the infographic with the coding that could be copied to be pasted on blogs (thus, earning additional backlinks from other websites). I’ve also noticed many infographics that have “resources” or “references” included in the image. My understanding is currently it is not recognized by google, because of the image format, but I foresee one day Google may be able to update their algorithm to recognize written text inside of an image, and thus potentially adding value to the written text in the image. What are your thoughts on that idea?
The fact is, YouTube is the second biggest search engine, next to Google. Yet in a recent study, 87% of marketers said they planned on placing video ads on Facebook, compared with 81.5% on YouTube. Don’t make the mistake of valuing one over the other, even with fancy numbers like Facebook’s 4 billion video views: after all, Facebook videos autoplay, so any view that lasts at least 3 seconds is counted as a full view. 4 billion is an impressive number no matter how you look at it, but keep the whole story in mind.
These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.
Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.
Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.

Submit Express caters to clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industries, the management and employees of Submit Express have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results. Pierre Zarokian, President and CEO of Submit Express, is considered an expert in the world of SEM/SEO. He has been quoted extensively in SEM-related articles in the Wall Street Journal, Los Angeles Times and Forbes.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
The keyword tool is able to tell us that nearly 700,000 people search for window tinting each month globally, and on a smaller scale 74,000 in the UK. With an average amount of monthly searches in mind we now need to know just how much exposure the top spots of search results could potentially get. In fact, it is rumored that the website ranked first for any given keyword will receive around forty percent of all of the search engine traffic of that specific keyword, with the rest of the first page results having an almost equal share of the remainder. The 2nd, 3rd, 4th and so on pages tend to get very little traffic, if any at all.
Why It Worked So Well: Not sure. The opening frame image (idiot holding a plastic head) may have had something to do with it as it looked unusual? Or, it may have been the topic, which was asking a question that was clearly going to be answered in the video? Or was it that the topic was challenging the expected norm from a company that does SEO work? I am not sure!
A purchase may have been made, but there’s still a lot video can do to leverage the post-conversion stage of your flywheel. During the "delight stage" of the inbound methodology, your goal is to continue providing remarkable content to users that makes their interaction with your product or service as incredible as possible. It's also in hopes that they’ll tell their connections about their experience or up-sell themselves. Therefore, the goal of this type of video is encourage your customers to embrace your brand and become brand evangelists.

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