Once you understand how everything works, and your expectations are set the right way, decide what you want to do. Do you want to become an affiliate marketer? Do you want to be a network marketer? Do you want to become a blogger and sell your own products? Squeeze pages, which are glorified sales pages that attract people and direct their attention towards a single action of providing their email address, are created in a variety of methods. The better they are, the more likely they'll convert.
Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Try to find an actual point-of-contact on professional sites like LinkedIn. A generic blast of “Dear Webmaster…” emails is really just a spam campaign.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
Content is king. Your content needs to be written so that it provides value to your audience. It should be a mix of long and short posts on your blog or website. You should not try to “keyphrase stuff” (mentioning a keyphrase over and over again to try and attract search engines) as this gets penalized by search engines now. However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title. However, readability and value are much more important than keyword positioning today.
The paper’s authors noted that AltaVista (on the right) returned a rather random assortment of search results–rather obscure optical physics department of the University of Oregon, the campus networking group at Carnegie Mellon, Wesleyan’s computer science group, and then a page for one of the campuses of a Japanese university. Interestingly, none of the first six results return the homepage of a website
Local search results are now a part of Google's algorithm. For example, when you search for a service locally and type a city name, you would notice several listings of local businesses with their phone numbers. If you operate your business locally, then it is important that you get optimized for local search. Submit Express will submit and optimize you to Google and many other local directories, such as Yelp and Citysearch.
We have the capability to work with our clients’ internal content, creative, and email marketing teams or handle the whole campaign for them. We incorporate our proven strategic consulting services as part of our Email Marketing offerings in order to help our partner clients develop effective strategies for building their email lists. These consulting services include assistance with event planning, creative design, website and landing page email capture, and much more. We help our clients not only with engagement but new email acquisition, list segmentation and list cleansing.
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email to provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
In order to be a data driven agency, we foster a culture of inspired marketing entrepreneurs that collaborate, innovate, and are constantly pushing the threshold of marketing intelligence. Our analytics team is well versed in mathematics, business analytics, multi-channel attribution modeling, creating custom analytics reporting dashboards, and performing detailed analysis and reporting for each client.